Dafür werden auf dem Canon Stand (Halle A1, Stand B55) am Beispiel einer integrierten Kampagne für eine Kosmetik-Marke Druckanwendungen gezeigt, die auf der gesamten Produktpalette der groß- und kleinformatigen Canon Drucklösungen produziert werden. Die Kampagne soll Druckdienstleistern verdeutlichen, wie sich verschiedene gedruckte Anwendungen zu einer umfassenden und einheitlichen Multi-Channel-Kampagne integrieren lassen.
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