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CEBUS AG Krombach 15 9100 Herisau, Switzerland http://www.cebus.de
Contact Ms Dr. Anna Maria Calandri +49 180 5 2328700
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CEBUS AG

Neuromarketing – Neue Wege in der Marktforschung

Die klassische Marktforschung stößt an ihre Grenzen

(PresseBox) (Kiel, )
Die klassische Marktforschung stößt an ihre Grenzen. Laut der Gesellschaft für Konsumforschung (GfK) scheitern etwa 80% aller Produktneuheiten innerhalb kürzester Zeit am Markt. Jährlich wird so in Deutschland ein Etat von 10 Milliarden Euro verschwendet, obwohl vor der Einführung intensive Marktforschung betrieben wurde. Zeit für neue Wege: "Das Neuromarketing - Auf der Suche nach dem Kaufknopf im Gehirn!"

In der Marketingkolumne des Kieler Listbrokers CEBUS erläutert die dreiteilige Serie der anerkannten PR-Beraterin und Journalistin Claudia Göhnermeier interessante Erkenntnisse und Zusammenhänge rund um diese neue Werbedisziplin:

- Wirkt Produktwerbung doch, nur anders als gedacht?
- Was verleitet uns unbewusst zum Kauf?
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.