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Comarch AG Riesstraße 16 80992 München, Germany http://www.comarch.de
Contact Mr Klaus Lechner +49 89 143291229
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Herausforderung für Loyalty-Programme

Was tun mit inaktiven Mitgliedern und Betrug?

(PresseBox) (München, )
Bonusprogramme sind nach wie vor sehr attraktiv für deutsche Verbraucher. 70% nehmen laut einer neuen Studie von Comarch und YouGov an mindestens einem Bonus- oder Treueprogramm teil. Was können Programmbetreiber tun, wenn beim Punktesammeln betrogen wird? Wie sollten sie damit umgehen, wenn Mitglieder inaktiv sind und Prämien aus Loyalty-Programmen gar nicht einlösen? Alexandra Sliwinski, Consulting Director und Spezialistin für das Thema Loyalty und Customer Experience, geht diesen beiden Herausforderungen auf den Grund.

Wenn Prämien in der Pandemie nicht eingelöst werden

Ein aktueller Forbes-Artikel von September 2021 nennt für derzeit nicht eingelöste Treuepunkte einen Schätzwert von rund 100 Milliarden US-Dollar. Lässt iei sto iigifufzqn Rzenywmc my Ggnr 5737 kryiz etk, oqdnv siz wnfbjvnjq Uqvld: Ouw hjxqe Owotlnmztsqdtqctgf wmdju rjeq Mxhzui eaeww jsk?

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.