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Comarch AG Riesstraße 16 80992 München, Germany https://www.comarch.de
Contact Mr Klaus Lechner +49 89 143291229
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So nutzen Deutsche ihre Bonusprogramme

Studie zu Loyalty und Kundenbindung: 1.600 Kunden über ihre Markentreue

(PresseBox) (München, )
Drei Viertel der deutschen Verbraucher nehmen an einem Bonusprogramm teil – mindestens. Über 20 Prozent der Befragten sind sogar in mehr als drei Programmen. Besonders ins Auge sticht dabei aber eine Erkenntnis zu ihrem Smartphone-Verhalten.

Die Zukunft des Einkaufens hat die aktuelle Studie von Comarch und YouGov in den Blick genommen: 1.670 Deutsche wurden zu ihrem Einkaufsverhalten gefragt. Die Verbraucher gaben Auskunft über ihre Visionen und Wünsche bezüglich Services, aber auch zu den konkreten Auswirkungen von Corona auf ihr Konsumentenverhalten. Die wichtigsten Trends im Einzelhandel heute und im Jahr 2030 lassen sich anhand der Ergebnisse ableiten. Zudem ermöglicht die Studie
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.