The broadcast value chain is undergoing a significant transformation as digital workflows, high definition (HD) and traditional IT infrastructure revolutionize the TV industry. The movement is creating immense challenges and opportunities for broadcasters as they fight to adapt to multi channel and multi platform distribution. In a new report, "The Evolving Broadcast Value Chain, 2006 – 2012", Datamonitor, independent market analyst, says this transition will present a clear market opportunity for technology vendors and systems integrators in the near term. It predicts that spend by broadcasters in North America and western Europe on technology will reach an estimated US$8.7 billion nt 7571.
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