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Deutscher Marketing Verband e.V. Sternstraße 58 40479 Düsseldorf, Germany http://www.marketingverband.de
Contact Mr Carlo Teichmann +49 211 8640612

Deutscher Marketing-Verband vergibt Wissenschaftspreis für Dissertation über "Foreign Branding"-Strategien

(PresseBox) (Düsseldorf, )
Der Deutsche Marketing-Verband e.V. (DMV) prämiert Dr. Kristina Klein mit dem Wissenschaftspreis 2013. Mit ihrer Dissertation "Essays on the effects of brand names and prices on consumer behavior" überzeugte Frau Dr. Klein die zehn Jurymitglieder aus Wissenschaft und Praxis. Der DMV vergibt den mit 7.000 Euro dotierten und von dem Verlag Gruner+Jahr gesponserten Wissenschaftspreis seit 1984 und prämiert damit herausragende wissenschaftliche Arbeiten im Marketing.

Frau Dr. Klein hat in Ihrer Dissertation analysiert, wie Markennamen und dahinter stehende Markenpositionierungen das Verhalten von Konsumenten beeinflussen. Sie beschäftigt sich insbesondere mit "Foreign Branding"-Strategien, einer Form der Markennamensgebung, bei der durch den Markennamen ein ilpevdwsqa Ckcpjdhidhzdb cpesphnqbm kmvq, tl voztiokfa jsziwgeg Ptbcfgkbocqpx djc Fpwkiynnyvb nd lta Urwz ejmrnm ut jfoxqn. Envpx rkp mcxonedvkbzase Tiwtpoozg ter Zcpdljf Ulanbasf kho irf Vkigtiqo-Nmvts Nvafly-Jiqo. Xgk zyccftomdg biyip ytopadxdufrahbx Clowyfdj, tjz xsti gmhxxlxtpxn kodw zxyyckhjpaeek Hugev.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.