Zwei Megatrends hob Dr. Bernd Huber von der SET GmbH vor: Elektronifizierung der Kommunikation und Farbdruck im Massengeschäft. "Wer als Druckzentrum sein Geschäftsmodell nicht konsequent an diese Trends anpasst, wird in absehbarer Zeit untergehen", prognostizierte Dr. Huber. Unternehmen können hierbei nur zwei Erfolgswege gehen: Entweder einen hohen Marktanteil erarbeiten oder sich in einer Nische als Spezialanbieter etablieren.
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