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Dr. Bratzel Center of Automotive Management GmbH & Co. KG An der Gohrsmühle 25 51465 Bergisch Gladbach, Germany http://auto-institut.de
Contact Mr Prof. Dr. Stefan Bratzel +49 2202 285770
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Dr. Bratzel Center of Automotive Management GmbH & Co. KG

Marktpositionierung globaler Automobilhersteller

Ein Vergleich der Markt- und Wettbewerbsposition von 30 Automobilgruppen in sechs Automobilregionen.

(PresseBox) (Bergisch Gladbach, )
Die globale Marktpositionierung der Automobilhersteller zeigt dynamische Marktveränderungen mit einer zunehmenden Dominanz von China. Chinesische OEMs steigern ihre Marktanteile im Heimatmarkt und nehmen zunehmend internationale Märkte in den Fokus.


Die höchsten weltweiten Wachstumsraten zum Vorjahr weisen im Vergleich der 30 untersuchten Automobilgruppen die chinesischen Automobilhersteller BYD (62%), Chery (52%) und GAC (38%) auf.
BYD schafft es als erster chinesischer OEM in die Top 10 der volumenstärksten globalen Autokonzerne(3,0 Mio.) und kann den Marktanteil in China von 2019 bis 2023 von 2,1 auf 12,5% erhöhen, wobei der Elektroautobauer bereits 10% seiner Verkäufe im Ausland realisiert.
Der chinesische Marktführer VW Group verliert dagegen im vdimvswo Wipdwtta yl Kvqqv wdba 1% mueqfx Guyltyaczvzs, zxm eok aroo owu 17,2% prjwe.
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