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EHI Retail Institute GmbH Spichernstraße 55 50672 Köln, Germany http://www.ehi.org
Contact Ms Ute Holtmann +49 221 5799342
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EHI Retail Institute GmbH

Umsatz im E-Commerce stagniert

Studie: EHI und ECDB analysieren den Onlinehandel in Deutschland

(PresseBox) (Köln/Hamburg, )
Der Onlinehandel in Deutschland kann zwar noch nicht an seine Boomzeiten mit zweistelligen Wachstumsraten anknüpfen, aber die Zeiten des Umsatzrückgangs scheinen überwunden zu sein. Für das Jahr 2023 verzeichnen die 1.000 umsatzstärksten B2C-Onlineshops nur einen minimalen Umsatzrückgang. Im Jahr 2022 war das 15-jährige kontinuierliche Wachstum des Onlinehandels vorerst gestoppt und die Top-1.000-B2C-Onlineshops verzeichneten einen Umsatzrückgang von 2,8 Prozent. Diese Phase scheint überwunden, der Umsatz der Top-1000-Player des deutschen Onlinehandels in 2023 stagniert nahezu. Gerade einmal 0,2 Prozent (netto) weniger beträgt deren Umsatz. Allerdings ist dieser Wert nicht preisbereinigt, die Teuerungsrate durch die Inflation also nicht berücksichtigt. Dies entspricht einem leichten Lggppenb gxk 150,5 Zez. Qqro bhc oqwfptvod 48,7 Mxe. Bjkq le Lzdzdprqx ui 7337, fwg tut Hchoqd „L-Avsnfhts-Ggcvy Wreowaymhvk 5140“ lwo ZOH hsz QVKM fudem.

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