Digitales Marketing konnte 2010 in allen Formen überproportional zulegen. Doch im Dickicht der Möglichkeiten gilt es, die wichtigen Ziele nicht aus dem Blick zu verlieren. Viele Unternehmen lassen sich von der allgemeinen Euphorie rund um Social Media anstecken, haben aber an anderer Stelle ihre Hausaufgaben noch nicht gemacht. Worauf es im Online Dialogmarketing 2011 tatsächlich ankommen wird, hat E-CRM Experte Stefan von Lieven, CEO artegic AG, zum Jahresabschluss in einem Ausblick zusammengefasst.
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Marketing Process Management - Serviceorientierung statt Broadcasting
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