Mit Wachstum kennen sich die Gründer von Die Stadtgärtner und von Meine Orangerie aus. Sie vereint nicht nur ihr grüner Daumen, sondern auch der Wunsch, ihre Freude an Gewächsen aller Couleur mit anderen zu teilen. Deshalb pflanzen Die Stadtgärtner und Meine Orangerie nicht nur für sich selbst, sondern vertreiben ihre Waren auch in ihren eigenen Onlineshops und auf weiteren Online-Marktplätzen wie Amazon. Während den E-Commerce Start-ups zuerst noch händische Listen und limitierte Software zur Bewältigung und Vereinfachung einzelner Aufgaben im Arbeitsalltag ausreichten, wuchs den Gründern die Administration aller Prozesse im Multichannel-Umfeld bald über den Kopf. Eine flexible und dennoch schlanke
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