Der neueste Forschungsbericht „Experian | Forrester Research 2024 - Strategies for Growth”untersucht verschiedene Perspektiven von Entscheidungsträgern in vier Schlüsselbereichen: strategische Prioritäten, Daten und Analytik, Technologie und Risiko. Die von Forrester Consulting durchgeführte Studie befragte 1.320 Führungskräfte der Finanzdienstleistungs- und Telekommunikationsbranche auf C-Level- und Direktionsebene in zehn Ländern der EMEA und APAC-Regionen. 147 Teilnehmende stammten dabei aus Deutschland. Der Bericht zeigt deutlich, wie Führungskräfte insbesondere generative KI (GenAI) nutzen, um Datensätze zu konsolidieren und somit ihre Entscheidungsmodelle zu verbessern. Gleichzeitig rückt das Kundenerlebnis in den Vordergrund, um möglichst optimal für eine Zukunft gewappnet zu sein, die von schwierigen wirtschaftlichen Bedingungen, technologischen Scewjlrcwnyl pqm ahmw sushvwjguqtm Wjcnvoycdabqwqjvi cksbazt azrn ruph.
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