Gut 1.000 Gäste aus Management, Marketing, Medien und Agenturen feiern heute Abend im Düsseldorfer Musical-Theater "Capitol" die Verleihung des Marken-Award 2008 im Rahmen der "Night of the Brands". Der Preis in der Kategorie "Beste Neue Marke" geht an GlaxoSmithKline für die Einführung des Migränemittels "Formigran". Der "Beste Marken Relaunch" gelingt der Loewe AG, die ihre Premium-Marke erfolgreich revitalisiert hat. Für die Expansion in das Segment der natürlichen Dauerluft-erfrischer mit der Marke "Frosch" erhält Erdal-Rex den Preis für die "Beste Marken-Dehnung."
Die Sieger wurden von einer hochkarätig besetzten Jury in einem aufwändigen, mehrstufigen Bewerbungsverfahren ermittelt. "Es ist spannend zu sehen, wie
Die Sieger wurden von einer hochkarätig besetzten Jury in einem aufwändigen, mehrstufigen Bewerbungsverfahren ermittelt. "Es ist spannend zu sehen, wie
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