SKO has announced it is renewing its contract for Television Audience Measurement (TAM) with GfK for 2018. GfK is already contributing to joint innovation projects with SKO, in order to anticipate changing viewing behaviours, with television and video viewing being measured across several devices. The emphasis lies on measuring live television viewing on tablets and smartphones.
SKO (Stichting KijkOnderzoek), the organisation which is responsible for the Dutch Viewing Study, has renewed its contract for conducting its research for one year, until 31 December 2018. GfK and SKO will work together on a number of innovation projects, the preparatory phase for
SKO (Stichting KijkOnderzoek), the organisation which is responsible for the Dutch Viewing Study, has renewed its contract for conducting its research for one year, until 31 December 2018. GfK and SKO will work together on a number of innovation projects, the preparatory phase for
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