More and more consumers also want to access online video content on their television too, so they are opting to buy a Smart TV. In the first half of 2017, these purchases already made up half of all television set sales worldwide*. The sales of Ultra HD/4K appliances and TVs with OLED technology continued to rise. These are GfK's findings for the global TV market on the occasion of IFA 2017 in Berlin.
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