Analyse der Reputationsdimensionen gibt Hinweise zur strategischen Stellung im Wettbewerb, bei Trendthemen und Unternehmensrisiken
Drei regionale Versorger bilden Spitzengruppe / Newcomer bei den überregionalen Anbietern auf Platz 2
Überregionale Anbieter adressieren besser gesellschaftlich relevante Themen
Zum ersten Mal wurde die mediale Reputation der bedeutendsten Energieversorger Deutschlands untersucht. Dazu haben SugarandSpice Communication und das IMWF Institut mit Hilfe einer KI-gestützten Analyse den Reputationsindex gemessen, wie Energieunternehmen in der öffentlichen Wahrnehmung bewertet werden und wie sich der Ruf der Unternehmen in den 12 Monaten bis 30. Juni 2024 entwickelt hat. Der Reputationswert ist eine wichtige Orientierungshilfe in der datengetriebenen Unternehmenssteuerung. Er zeigt nicht nur,
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