Wie ist es um den Online-Fashion-Handel bestellt? Welche Services gehören für Online-Händler mittlerweile zum Standard? Ist Amazon noch immer das Maß aller Dinge oder können andere Anbieter mithalten? Mit Fragen wie diesen befasst sich die Erhebung „Fulfillment Benchmarking“, die bereits zum zweiten Mal von hmmh herausgegeben wird. Sie untersucht den Fulfillment-Prozess von 30 verschiedenen Online-Shops und nimmt die Prozesszeiten rund um Bestellung, Payment, Versand und Packaging, Service sowie Retouren unter die Lupe. Der Report liefert nicht nur Einblicke in den Status quo des Online-Modemarkts, sondern stellt auch „Best Practice“-Beispiele vor und gibt Handlungsempfehlungen.
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