Brand manufacturers see Hotels increasingly as a marketing platform for their products. Hotel Guests are able to see, use and test products in - for manufacturers attractive - circumstances. At the same time hotels allow some brand manufacturers to bring their clients closer to their products.
The winner of the hotelforum award "Hotelimmobilie des Jahres" in 2008 is the 25hours Hotel in Frankfurt/Main, Germany who's employees are dressed by the Jeans brand Levi's. Additionally copies of the brand can be found in each room.
Andreas Martin CEO of the hotelforum management GmbH: "We definitely see an increasing interest of
The winner of the hotelforum award "Hotelimmobilie des Jahres" in 2008 is the 25hours Hotel in Frankfurt/Main, Germany who's employees are dressed by the Jeans brand Levi's. Additionally copies of the brand can be found in each room.
Andreas Martin CEO of the hotelforum management GmbH: "We definitely see an increasing interest of
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