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Story Box-ID: 458637

IDZ | Internationales Design Zentrum Berlin e.V. Hagelberger Strasse 52 10965 Berlin, Germany http://www.idz.de
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Vortrag | Der Future Code - semiotisch arbeiten in Marketing, Medien und Design

(PresseBox) (Berlin, )
Warum ist Marke ein Code? Was haben Technik und Design mit Semiotik zu tun? Warum kaufen wir nicht Funktion, sondern Sinn und Bedeutung? Die Antwort ist einfach: Alles hat Bedeutung. Und Bedeutung entsteht durch Zeichen. Anhand des Beispiels des Unternehmens Leonardo zeigen Prof. Dr. Gerdum Enders und Dirk Hampel, vom Expertennetzwerk Global Mind Network, wie man mit Semiotik, Produktdesign und Kommunikation eine Marke erfolgreich aufbaut. In Kooperation mit media.net und System 180 freuen wir uns, Sie am Dienstag, den 1. November 2011 um 19:00 Uhr bei System 180 (Wielandstraße 26, 10707 Berlin) begrüßen zu dürfen. Der Eintritt ist für IDZ-/media.net-Mitglieder bueyezamg, mth Mhnxc 94,58 Aeky. Qmtcz urafpk Alb igne bhznw kbgwphqqv Abdv ob: hdea://uae.qjm.um/dq/ioulo/76/84271482395216768.etay
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.