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infas 360 GmbH Ollenhauerstraße 1 53113 Bonn, Germany http://www.infas360.de
Contact Mr Eckhard Georgi +49 228 74887365
Company logo of infas 360 GmbH

Das neue Geomarketing: Innovativ, amtlich und Datenschutz konform

Nach einem Jahr infas 360 GmbH ziehen die Verantwortlichen eine positive Bilanz

(PresseBox) (Bonn, )
Im März 2014 war die Bonner infas 360 GmbH von der infas Holding AG gegründet worden. Vorstandsvorsitzender Menno Smid sah die Chance, die zunehmende Zahl verfügbarer Daten für das Stammgeschäft von infas - die Sozial-, Verkehrs- und Marktforschung - nutzbar zu machen. "Meine Kernidee war und ist, dass es einen erheblichen Mehrwert darstellt, wenn für die Kunden erhobene Befragungsdaten mit Geo- und Marktdaten angereichert und diese mit den vorhandenen CRM-Daten zu einem individuellen Datenpool verschmolzen werden. Durch solche Verknüpfungen werden neue Zusammenhänge deutlich, es werden die Kosten für die Stichproben minimiert und - ganz zentral -, die Befragungen können regional btougwhapql vdxwbh", bdtz Fusmu Lpdx.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.