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Integral Ad Science

IAS erweitert die Partnerschaft mit TikTok zur weltweiten Messung der Sichtbarkeit und des invaliden Traffics

(PresseBox) (New York, )
Integral Ad Science (Nasdaq: IAS), ein weltweit führendes Unternehmen im Bereich der digitalen Mediaqualität, gab heute weitere Leistungen im Rahmen seiner Partnerschaft mit TikTok bekannt. Zusätzlich zu der im September eingeführten IAS Brand Safety-Lösung ist IAS ab sofort in der Lage, die Sichtbarkeit, den invaliden Traffic (IVT) und die Markensicherheit auf App-Ebene zu messen. So können Marken und Agenturen weltweit die Qualität ihrer Media-Einkäufe auf der Plattform von TikTok effektiv kontrollieren.

„Wir freuen uns, Marketern ein immer umfassenderes Set an IAS Media Quality Solutions zur Umsetzung ihrer Werbekampagnen auf TikTok anbieten zu können“, so Lisa Utzschneider, CEO von IAS. „Für
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.