Die deutsche Konsumgüterindustrie hat das Krisenjahr 2009 überraschend gut überstanden und blickt optimistisch in die Zukunft: Mehr als 80 Prozent der Unternehmen waren im vergangenen Jahr profitabel und jeder zehnte Konsumgüterhersteller erzielte sogar zweistellige Renditen. Das ergab eine Umfrage der Managementberatung Kienbaum unter Vorständen und Geschäftsführern von knapp 500 Unternehmen der deutschen Konsumgüterindustrie. "Die Ergebnisse des Jahres 2009 entsprechen weitestgehend den Renditen aus den Jahren vor der Krise. Die Konsumgüterunternehmen erweisen sich offenbar als vergleichsweise 'krisenresistent' oder haben sich einfach gut auf die wirtschaftliche Talfahrt vorbereitet", sagt Ralph Hartmann, Geschäftsführer und Leiter der Practice-Group Konsumgüter der Kienbaum Management Consultants.
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