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LG Electronics Austria GmbH Guglgasse 15/4A 1110 Wien, Austria http://www.lg.com/ch_de
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LG Electronics Austria GmbH

LG strebt Marktführerschaft bei Haushaltsgeräten an

Bis 2014 will LG durch die Steigerungen der Verkaufszahlen im zweistelligen Prozentbereich die Nr. 1 bei Haushaltsgeräten werden / Der Schlüssel zum Erfolg liegt im Fokus auf Premium Produkte und Smart-Technologien, sowie in der stärkeren Lokalisierung au

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LG Electronics (LG) präsentierte auf der Consumer Electronics Show (CES) in Las Vegas die Geschäftsstrategie 2012 für den Bereich Haushaltsgeräte. Moon-bum Shin, Executive Vice President und CEO LG Home Appliance Company kündigte an, dass LG in diesem Jahr seine Arbeit darauf konzentriert, das Kerngeschäft zu stärken, um so bis zum Jahr 2014 die Nummer Eins bei Haushaltsgeräten zu werden. Auf dem Weg dort hin plant LG den Wettbewerbsvorsprung bei Kühlgeräten und Waschmaschinen weiter auszubauen und große Investitionen in smarte Haushaltsgeräte zu tätigen. Trotz einer global rückläufigen Konjunktur hat sich LG das Ziel gesteckt, 2012 zweistellige Wachstumsraten zu erreichen.

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