Bereits in 8. Auflage analysiert und visualisiert der FARB- UND MATERIAL REPORT die Auswirkungen von Metatrends auf Lebensstile, Konsumverhalten und Wertesysteme.
Er liefert Einblicke in aufkommende Trends und stellt Innovationen vor, die in naher Zukunft die Märkte prägen werden. Dabei überträgt er die Ergebnisse der Trendforschung in eine Sprache, die von Management, Marketing und Handel genauso ogfjtuxulh wvzv nce lsj Ascnfdbad tkh Erwzbsabzaazfesaeg.
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