Scott Liewehr, Analyst of WCM at Digital Clarity Group, takes a fresh look at the core aspects of Web Content Management and explains why, in a market filled with software which claim to do it all, mastery of the fundamentals is critical.
Together with Boris Kraft, CTO of Magnolia CMS, Scott will debate the content management requirements of today's enterprises and how a WCM system can best address them now and in the unforeseeable future. Key points for discussion include:
- Complexities in today's WCM environment
- Understanding the core processes to support an organization's online presence
- Core capabilities for WCM
Together with Boris Kraft, CTO of Magnolia CMS, Scott will debate the content management requirements of today's enterprises and how a WCM system can best address them now and in the unforeseeable future. Key points for discussion include:
- Complexities in today's WCM environment
- Understanding the core processes to support an organization's online presence
- Core capabilities for WCM
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