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Mapp Digital Germany GmbH Dachauer Str. 63 80335 München, Germany https://mapp.com/de/kontakt-zu/
Contact Ms Thalissa-Jennifer Klaps +49 160 5279414
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Mapp Digital Germany GmbH

Größter Mangel für Unternehmen ist fehlendes Kundenwissen

Umfrage unter Marketing-Entscheidern zeigt große Hürden bei der Aktualisierung von CX-Strategien

(PresseBox) (San Diego/Berlin, )

Mangel an Customer Insights ist für 54 % der Marketer die größte Herausforderung für eine erfolgreiche Customer Experience-Strategie
53 % der Unternehmen geben an, nicht in der Lage zu sein, Kunden auf der eigenen Website zu identifizieren
Datengetriebene Customer Experience-Strategien sind erfolgsbasierend


Mapp, der internationale Anbieter für Insight-basiertes Customer Engagement veröffentlicht heute die Ergebnisse einer Umfrage zu aktuellen Customer Experience-Strategien. Obwohl Customer Experience (CX) und Customer Insights in der Marketing-Branche nicht neu sind, stehen viele Marketer noch immer vor der Herausforderung wirklich relevantes Kundenwissen zu erlangen, um mit den Erwartungen der Endkunden Schritt zu halten. Dies belegen die Umfrageergebnisse von Mapp. Die Bjgiok sxhbymmyutyq kdkr yjg desin Xwdxlqaju ujusvhgqsbtklz ZW-Wchktkvdzk.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.