Wie die Ergebnisse der diesjährigen internationalen Studie MetaPack 2016 State of eCommerce Delivery zeigen, hängt die Wettbewerbsfähigkeit von Onlinehändlern im heutigen E-Commerce-Umfeld direkt mit dem Angebot der richtigen Liefer- und Retourenoptionen zusammen: 45 Prozent der Kunden brechen einen Onlineeinkauf ab, wenn sie feststellen, dass die Lieferoptionen nicht ihren Bedürfnissen entsprechen, für 49 Prozent gilt dies auch für die Retourenoptionen. Eine deutliche Mehrheit von 61 Prozent hat schon mindestens einmal einem anderen Händler auf Grund besserer Lieferoptionen den Vorzug gegeben. Ihre Ansprüche wachsen dabei mit den Angeboten der großen Onlinehändler: Premium-Versandservices, wie Amazon sie bietet, wünschen sich 77 Prozent der Befragten kris yzt jelfcctsx Evhdlwjghiu.
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