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Motorola GmbH Telco Kreisel 1 65510 Idstein, Germany http://www.motorola.com/de
Contact Ms Susanne Stier +49 6128 703227
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Motorola GmbH

Motorola MOTOKRZR: Werbekampagne zwischen Reflexion und Wirklichkeit

Iconic Design des MOTOKRZR im Zentrum der Werbekampagne / MOTOKRZR als Mittelpunkt einer Welt voller Überraschungen

(PresseBox) (TAUNUSSTEIN, )
Inspiriert von der reflektierenden Oberfläche des neuen Designhandys MOTOKRZR präsentieren sich der neue TV-Spot und die Anzeigenmotive der jetzt angelaufenen Motorola-Werbekampagne. So entführt der TV-Spot in eine Fantasiewelt voller Überraschungen. Von dem Anblick einer Frau verzaubert, folgt ihr ein junger Mann durch den Spiegel in eine surreale Umgebung und stellt letztlich fest, dass es der Blick auf das MOTOKRZR war, der ihn durch eine Welt voller Kaleidoskope hat schweifen lassen. Die Printanzeigen zum MOTOKRZR stellen die Nutzer des neuen Motorola-Handys in den Vordergrund und greifen die Ästhetik der Reflexion in einzigartig und gleichzeitig verblüffend detailverliebter Weise auf.

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