Smart Interfaces between Print and Digital Media

The Ideeo printing company in Mexico City brings multi-sensory and multi-channel communications together. That provides consumers with unique communication experiences. One product, for instance, seems at first glance to be a standard annual bill from an energy supplier. Upon scanning the QR code on the invoice, an augmented reality app is launched and a friendly lady explains the various items on the invoice to the recipient. In other words, the Presto II Digital is paving the way for printed, personalized information.

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