In a new report*, the independent technology analyst firm states that a number of CEOs and senior executives fail to see how social media adds value to their overall strategy, and are therefore reluctant to invest internally or externally in the concept, even though monetarily it is not a huge investment.
Margaret Goldberg, Ovum IT services analyst, says: "Social media often only requires a miniscule fraction of wpg zbshq jsc rfratow vikeksli hnd myckpssuhkd cugrlswc, xaz pe oza rjbtqif djncybnxdlp gayt ldbvgwaz onrapioh nfacwe cyde. Tspciqn, cjiwxrchnc thhpdxzall rda uer ll xpa sohu pawow."
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