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Packlink GmbH Dornhofstr. 34 63263 Neu-Isenburg, Germany http://www.packlink.de
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Packlink GmbH

Wie der Omnichannel-Handel den deutschen Online-Umsatz ankurbelt

Ergebnisse einer Studie von Packlink: 40 Prozent der Kundeninteraktionen im deutschen Online-Handel haben einen physischen Touchpoint.

(PresseBox) (München, )
Zu Beginn des Jahres 2024 atmet die Einzelhandelsbranche nach den letzten Jahren des Umbruchs vorsichtig optimistisch auf. Gleichzeitig steigen jedoch die Ansprüche der Verbraucher. Händler und Marken müssen diese erfüllen, unabhängig davon, wo, wann und wie die Kunden einkaufen wollen. Dazu gehören nahtlos integrierte online und offline Shopping-Erlebnisse über mehrere Touchpoints. In diesem Zusammenhang hat Packlink, die führende Plattform für Logistiklösungen, einen neuen Bericht mit dem Titel The Ecommerce Delivery Benchmark Report 2024 veröffentlicht. Dieser analysiert den Wandel der von den Verbrauchern genutzten Kanäle.

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