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Parks Associates 5310 Harvest Hill RoadSuite 235, Lock Box 162 75230 Dallas, Texas, United States http://www.parksassociates.com
Contact Ms Mindi Sue Sternblitz-Rubenstein +1 972-996-0212
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Parks Associates

Advanced Advertising Session addresses new content distribution models, ad solutions, and revenue opportunities

Parks Associates hosts research session and lunch at Digital Hollywood on Wednesday, May 5, 10:00 AM- 12:00 PM

(PresseBox) (Dallas, Texas, )
Parks Associates is hosting a special research presentation, "Advanced Advertising: Engaging the Digitally Connected Generation," sponsored by Chase Paymentech, on Wednesday, May 5, at Digital Hollywood in Santa Monica, Calif.

Parks Associates estimates revenue from addressable, interactive TV advertising will reach $133 million in 2010 and will increase to $4.3 billion by 2014. Digital media technologies (DVR, advanced TV, Internet, and mobile) have changed the game for service providers, technologists, content owners, and advertisers, creating new content distribution models, ad delivery solutions, audience measurement capabilities, and revenue opportunities. Heather Way, Research Analyst, Parks Associates, will discuss strategies for industry
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.