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postina.net GmbH Kapellenstraße 72 88471 Laupheim, Germany https://www.postina.net
Contact Ms Yvonne Perdelwitz +49 6221 7534224
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postina.net GmbH

6 E-Mail-Marketing Trends 2022

Das neue Jahr hat mit guten Vorsätzen Einzug gehalten. Zeit, sich aktuellen Herausforderungen im E-Mail-Marketing zu stellen. 6 Trends, die 2022 wichtig sind.

(PresseBox) (Laupheim, )
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1.Barrierefreiheit
Menschen mit Sehschwierigkeiten nutzen oftmals Screen Reader. Damit Newsletter-Content also erfasst werden kann, muss er als Text wahrgenommen werden. Deshalb sollte man keine Inhalte ausschließlich in Grafiken unterbringen, sondern die untenstehenden Tipps beachten:

-Übersichtliche Textgestaltung mit viel Whitespace
-Hoher Kontrast und zurückhaltende Farbgestaltung
-Korrekte HTML-Formatierung
-Aussagekräftige Alternativtexte für Bilder
-Klar erkennbare Buttons und Link

2. Dark Mode
Der Dark Mode wird bei Nutzern immer beliebter, da dieser meist angenehmer für die Augen ist, besonders wenn das Umgebungslicht eher dunkel ist. Dabei wird die komplette Darstellung auf dem Bildschirm in dunkle Farbtöne getaucht. Die Farben werden invertiert, die Schrift wird hell.
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.