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press-report.de Maximilianstr 4 86153 Augsburg, Germany http://www.press-report.de
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Marketing Resource Management im Möbelhaus aus der Praxis

(PresseBox) (Augsburg, )
Die Marketingabteilung einer Möbelhauskette mit 147 Filialen war auf der Suche nach einer Lösung, um die Planung, Abstimmung und Durchführung lokaler Marketingaktionen zu verbessern. Die Möbelhäuser sollten zentral vorgegebene Werbemittel eigenständig an lokaleAnforderungen anpassen und kanalspezifisch aufbereiten können. Alternative Bilder und Texte sollten zu jedem Werbemittel bereitgestellt werden. Ohne Vorkenntnisse in Layout-Software und mit minimalem Aufwand sollten die Filialen Flyer, Mailings und Banner erstellen können. Wichtigstes Kriterium dabei: Die Corporate ldentity musste trotz Bearbeitung durch die lokalen Möbelhäuser in jedem Werbemittel gewahrt bleiben.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.