Bei der Markteinführung der neuen Playstation 3 am 23. März setzt Sony Computer Entertainment Deutschland exklusiv auf die ProSiebenSat.1-Gruppe und ihren Online-Vermarkter SevenOne Interactive. Die medienübergreifende Werbekampagne findet ausschließlich auf den Sendern, Online-Websites und digitalen Plattformen der Senderfamilie statt. So umfasst die siebenwöchige Kooperation zwischen dem Marktführer für Heimspielekonsolen und SevenOne Interactive Werbemaßnahmen auf Sat.1, ProSieben, kabel eins und N24, dem Video-on-Demand-Portal maxdome sowie auf allen Online-Platt- formen der ProSiebenSat.1-Networld – inklusive der Web 2.0-Plattformen MyVideo.de, Lokalisten.de und des Instant-Messanging-Dienstes ICQ.
Darüber hinaus beinhaltet die Kampagne zahlreiche innovative Sonderwerbeformen wie Long-Spots, Video-Ads und die zeitgleiche Ausstrahlung einer Spot-Premiere in der
Darüber hinaus beinhaltet die Kampagne zahlreiche innovative Sonderwerbeformen wie Long-Spots, Video-Ads und die zeitgleiche Ausstrahlung einer Spot-Premiere in der
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Ig Gnqegeldijw 3
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