Core Facts
- Reevoo, the UK’s leading online publisher of impartial reviews, has developed its first advertising campaign aimed at consumers. The campaign follows the launch of Reevoo’s consumer website this summer.
- The campaign, which uses the line "Don’t buy a turkey this Christmas," features products going wrong or people making poor buying decisions. The messaging highlights the benefit of reading impartial customer reviews before deciding what to buy.
- Recent research conducted by YouGov found that online customer reviews are five times more likely to influence shoppers’ purchase decisions than advertising. Reevoo’s website enables shoppers to read
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