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Roq.ad GmbH Mehringdamm 33 10961 Berlin, Germany http://www.roq.ad
Contact Ms Julia Goelles +49 30 755415120
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Roq.ad GmbH

Roq.ad and Webtrekk join forces to improve cross­‐device attribution modelling & customer journey analysis

(PresseBox) (Berlin, )
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- Webtrekk's clients can leverage Roq.ad technology to include additional devices in the customer journey.
- Roq.ad chooses Webtrekk as the exclusive partner for its attribution modelling and customer journey analysis of their campaigns.

Roq.ad, Europe's leading cross-­device technology provider, has entered into a strategic partnership with Webtrekk, a provider of digital intelligence solutions, headquartered in Berlin with offices in China, Italy, Spain, the Netherlands and the USA.

The collaboration leverages Roq.ad probabilistic matching capabilities to enrich the digital intelligence solutions from Webtrekk, including the Webtrekk Digital Intelligence Suite.

On a user basis, this allows improved cross-­device attribution modelling and customer
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