SAP hat heute SAP C/4HANA vorgestellt. Die neue Suite soll Unternehmen helfen, ihre Kunden besser zu unterstützen und stärker an sich zu binden. Ziel von SAP ist es, damit den Markt für das Customer Relationship Management (CRM) neu zu definieren. SAP hat auch die SAP HANA Data Management Suite angekündigt, die erste umfassende Datenmanagement-Lösung, mit der Unternehmen aus ihren riesigen verteilten Datenmengen einen besseren Nutzen ziehen können. Dies wurde von Bill McDermott, Vorstandssprecher der SAP SE, auf der jährlichen Kundenkonferenz SAPPHIRE NOW bekannt gegeben.
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