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Ströer Media Deutschland GmbH Ströer Allee 1 50999 Köln, Germany http://www.stroeer.de
Contact Ms Miriam Friedmann +49 89 33066810610
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Ströer Media Deutschland GmbH

Analyse der gefragtesten Werbeformen im RTB-Marktplatz

Bigsize-Banner heizen Boom bei Real-Time-Bidding an / adscale ergänzt sein RTB-Angebot um die Sonderwerbeformen Halfpage Ad und Billboard

(PresseBox) (München, )
Keine andere Displayfläche wird über Real-Time-Bidding (RTB) so stark nachgefragt wie das großflächige Leaderboard. Dies ergibt eine Analyse von adscale, dem führenden Marktplatz für digitale Werbung in Deutschland. Basis der Auswer- tung sind alle IAB-Standardformate, die über den seit April 2012 existierenden RTB- Marktplatz auf adscale verkauft wurden. Am besten schneidet demnach das Leaderboard, auch Bigsize-Banner genannt, mit einem Anteil von 35,93 Prozent ab - dicht gefolgt vom Medium Rectangle (28,53 Prozent) und dem Wide Skyscraper (26,34 Prozent). Eine gerin- gere Nachfrage verzeichnen dagegen Skyscraper und Fullsize Banner. Ihr Anteil am ge- samten RTB-Handelsvolumen auf adscale liegt bei jeweils nur
7,96 Piyjoyb npm. 3,79 Apn- fuje.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.