Big Data lohnt sich, jedenfalls wenn das Management entsprechende Neuerungen unterstützt. Zu diesem Ergebnis kommt eine Studie von Forbes Insights, die Teradata (NYSE: TDC), weltweiter Anbieter von Big Data Analytics und integrierten Marketinglösungen, sowie das Beratungshaus McKinsey sponserten. Für die Studie befragte Forbes Insights 316 Entscheidungsträger auf Senior-Ebene, die für führende Unternehmen aus sechs Branchen im Bereich Daten und IT tätig sind. Die Studie untersuchte den Einfluss von Big Data-Projekten auf die Unternehmenskultur und den Arbeitsalltag. Die vollständige Studie steht auf der Teradata-Website zum Download zur Verfügung.
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