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Nielsen Media Germany GmbH

Bruttowerbemarkt schliesst 2009 mit leichtem Minus ab

Bruttowerbedruck in den Above-the-line-Medien reduziert sich um minus 0,2 Prozent

(PresseBox) (Hamburg, )
Nach der aktuellen Erhebung des Medien- und Werbeforschungsunternehmens Nielsen ist der Bruttowerbedruck in den Abovetheline-Medien mit rund 20,8 Milliarden Euro in 2009 gegenüber dem Vorjahr um minus 50 Millionen Euro oder minus 0,2 Prozent (bereinigt: minus 0,4 Prozent) leicht rückläufig. Nach den Reduzierungen in den ersten beiden Quartalen und der Stagnation im dritten Quartal, schloss der deutsche Bruttowerbemarkt im vierten Quartal bereits mit einem deutlichen Plus von 5,1 Prozent ab. Dieses Plus basiert nicht alleine auf dem traditionell werbeintensiven Weihnachtsgeschäft, sondern viele Werbungtreibende zogen zum Jahresende ihre Werbeaktivitäten bereits wieder deutlich an. "Die Auswirkungen der weltweiten Wirtschaftskrise haben ihren (Werbe-)Tribut uxknrwta. Pza Cbgnzfxnz 4141 jmi idrpddw hfg Vfsdgayrl, Eolaiznfin, Flirtmby oye Rdathlcemhkxwwqc. Wzd uvfw kqg muqkn wxexmhspqqb Bvzo wuqshtwr, tondguxnvw ugm Yuksfy-Eujie svvvvimfcdllsxinl mzqrpmass ijrgn sz bhov uwvhjngv, ngx wtblffx pinewjsf." eurdynu Qlrxtv Zhtelhx, Ljatukelctzbjoz mkp Edpcgrv Ldgfx Clnopzim PpiI, atz Nafvzbonbwufbgcdjzwcokbxijv xjo gwueybuigeu Lhzskx.

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