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Nielsen: weltweite Werbeausgaben wachsen um 8,8 Prozent im ersten Quartal 2011

Werbungtreibende erhöhen TV-Spendings

(PresseBox) (Hamburg, )
Die weltweiten Werbeausgaben stiegen im ersten Quartal 2011 um plus 8,8 Prozent auf insgesamt 118 Milliarden US-Dollar (basierend auf offiziellen Anzeigenpreislisten). Die Werbungtreibenden erhöhten ihre Werbeausgaben vor allem im Medium TV: Laut dem neuen Nielsen "Global AdView Pulse"-Bericht ist die TV-Werbung im Vergleich zum Vorjahr um plus 11,9 Prozent gewachsen und konnte den Marktanteil unter den anderen klassischen Medien (Radio, Zeitschriften und Zeitungen) von 63,5 Prozent auf 65,3 Prozent sowohl in den entwickelten Märkten als auch in vielen Schwellenländern steigern. Weiterhin bauten die Werbungtreibenden ihre Werbeinvestitionen in den boomenden Konsumentenmärkten Asien und Lateinamerika aus.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.