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TNS Infratest Shared Services Landsberger Straße 284 80687 München, Germany http://www.tns-infratest.com
Contact Ms Sonja Dlugosch +49 521 9257583
Company logo of TNS Infratest Shared Services
TNS Infratest Shared Services

Konvergenz-Angebote können nur durch zielgruppengerechte Ansprache überzeugen

TNS CONVERGENCE GROUP identifiziert potenzielle Zielgruppen für konvergente Produkte und Dienstleistungen

(PresseBox) (München/Bielefeld, )
Trotz aktuell geringer Nutzerzahlen, ist ein Großteil der Deutschen Konvergenz- Angeboten gegenüber offen. Aber: auf die richtige Ansprache, zielgruppengerechte Zusammenstellung sowie Vermarktung der Produkte und Services kommt es an, sonst ist nur ein kleiner Teil der Deutschen zu begeistern. Dabei kann ein Drittel der Deutschen bereits als konvergenzaffin bezeichnet und durch passende Angebote kurzfristig erschlossen werden. Ein weiteres Drittel könnte mittel- und langfristig erreicht werden, aber nur, wenn das Produkt- und Serviceangebot sowie das zielgruppenorientierte Marketing stimmen. Das sind die Kernergebnisse einer Zielgruppensegmentierung im Rahmen des TNS CONVERGENCE MONITOR, einer für die deutsche Bevölkerung repräsentativen Studie der TNS CONVERGENCE GROUP, sb ufq rwrdtlwbc Vmsevzvvcbt qdb vpjmqdcocjq Ebvxvckk tcj Oygknpgcenydopkg lvubuvdvviuep iczxdz.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.