Anthocyanins, pigments found in plants, have enormous potential as natural food colourants offering a range of colours from orange through red and purple to blue. Public concern over the toxicological safety of synthetic food colourants is increasing, resulting in the consequent banning of several red food dyes. There has been rising interest in the development and application of anthocyanins as food colourants. Most anthocyanins (nearly 700 have been described in nature) are not available commercially, so the consortium of the AnthoPLUS ERA-IB project (2014-2017) generated a number of plant cell cultures for production of various anthocyanins at high levels.
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