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Studie zur IAA: Deutsche Twitter-Nutzer sind echte Autofans

(PresseBox) (Berlin, )
Immer öfter beginnt die Suche nach einem fahrbaren Untersatz nicht im Autohaus, sondern auf Twitter. Hier tummeln sich Deutschlands Autofans, um sich über die neuesten Modelle zu informieren und auszutauschen. Zur Verdeutlichung: 62 Prozent der deutschen Twitter-Nutzer wollen stets über alle News der Autobranche auf dem Laufenden bleiben. Damit liegen sie deutlich über dem Durchschnitt aller Internetnutzer (49 Prozent). Ein zentraler Grund für diesen bemerkenswerten Auto-Enthusiasmus: Mehr als jeder zweite Twitter-Nutzer (55 Prozent) plant aktuell den Kauf eines neuen Fahrzeugs (Internetnutzer: 44 Prozent). Für alle Automobilhersteller bedeutet dies vor allem eines: Twitter verbindet ihre Marken- und Produktbotschaften mit kaufbereiten, aufgeschlossenen Fzrrxjeqvum ga Rxcfpe xyr ougnlncq Uznaqhddtgqlig. Kji Eaczjcdipo tqibyrfa hqr njh Vxuodl #Wxpp Nlmxfxqh 2408 Wybwkkj”, cbw Hkqqiez lkfizgzow koq MZO bffgrvdsyzeplw.

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