Die Webshops sind bereit und warten auf den alljährlichen Weihnachtsansturm. Neben den verkaufsstarken Adventswochenenden zählen seit einigen Jahren auch die in den USA künstlich geschaffenen Shoppinghighlights Black Friday und Cyber Monday zu den wichtigsten Terminen im E-Commerce. Der Black Friday findet traditionell immer genau einen Tag nach dem amerikanischen Thanksgiving statt, der Cyber Monday immer am ersten Montag nach Thanksgiving. In Europa findet jedoch vor allem der Black Friday ernorme Beachtung bei den Online-Shoppern: Eine Umfrage von Ve Interactive (http://www.veinteractive.com/de), Anbieter einer datengetriebenen Plattform für mehr Onsite Engagement und Display Advertising, hat ergeben, dass fast zwei Drittel der befragten Online-Käufer jrmstu Qhxphj hjy hjwfuyoepqe Tcekxbruyqytj zew zbf Qznbpa metne.
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