Plakat vs. Sponsoring, Mailings vs. Facebook-Auftritt, TV-Werbung vs. Youtube-Kanal: Bislang ließ sich die Wirkung der verschiedensten Marketingmaßnahmen nicht einander direkt gegenüberstellen und bewerten. "Uns steht mit dem Konzept des Markenerlebens eine empirisch fundierte Leitwährung zur Verfügung, die die zentralen Fragen der Markenführung beantwortet", erklärt Hardy Koth, Vocatus Fadelren zvw Rydveyqeff mqj RepqvpUxslbkq Npvfggmcy.
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