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E-reading interest gathers momentum

Publishers are eager to be proactive as Ifra sets up another global e-reading project

(PresseBox) (Darmstadt, )
The global publishing community is showing increasing interest in learning about and preparing for a future of e-reading – so much so that the international newspaper association Ifra is setting up a sister project to the original eNews 2008 e-reading initiative. The new project runs for three years and is called eNews 2010 (www.ifra.com/enews).

Dr. Stig Nordqvist is the project leader for both initiatives and has experienced first-hand the demand for proaction among publishers: "There is a sense of urgency in the newspaper industry about keeping the initiative and grasping the opportunities that e-reading offers. The success of the eNews
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.