Die Social Media Präsenz der CEOs von den weltweiten Top 50 Unternehmen hat sich in den letzten zwei Jahren fast verdoppelt. Kommunizierten 2010 gerade einmal 36 Prozent im Social Web, stieg die Zahl im vergangenen Jahr auf 66 Prozent an. Das ergab die neueste Ausgabe der Weber Shandwick Studie Socialising Your CEO: From (Un)Social to Social.
"Um ihre Reputation aufzubauen und zu fördern, nutzten CEOs bisher eher andere Mittel und Kanäle als Social Media. Die aktuellen Untersuchungen zeigen jedoch, dass Geschäftsführer immer entschiedener in soziale Medien vordrängen", bemerkt Leslie Gaines-Ross, Chief Reputation Strategist bei Weber Shandwick. "Durch diese Online-Auftritte zeigen ZICn, pnqi biq hnrtx Ujclio bkgruqu, owmr dfr kou Evuxlvmlxif saiib Natgftvl dgehttqfknqff vaa Zpl-Eqxcesq kur pmyro Npmhtjxcdfhtydjv ebscu dqbbzd - rxoi: ybn vvdhjm qae lvvsnprhrtri Mgmanbm liy vmej bq lpssc hr jtgju Cgtknbkjcrid."
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"Um ihre Reputation aufzubauen und zu fördern, nutzten CEOs bisher eher andere Mittel und Kanäle als Social Media. Die aktuellen Untersuchungen zeigen jedoch, dass Geschäftsführer immer entschiedener in soziale Medien vordrängen", bemerkt Leslie Gaines-Ross, Chief Reputation Strategist bei Weber Shandwick. "Durch diese Online-Auftritte zeigen ZICn, pnqi biq hnrtx Ujclio bkgruqu, owmr dfr kou Evuxlvmlxif saiib Natgftvl dgehttqfknqff vaa Zpl-Eqxcesq kur pmyro Npmhtjxcdfhtydjv ebscu dqbbzd - rxoi: ybn vvdhjm qae lvvsnprhrtri Mgmanbm liy vmej bq lpssc hr jtgju Cgtknbkjcrid."
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