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Weber Shandwick Spiesergasse 11 50670 Köln, Germany http://www.webershandwick.de/
Contact Ms Susann Kobs +49 30 20351217
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Studie "The Rising CCO V": CCOs benötigen immer mehr digitale Experten

(PresseBox) (Berlin, )
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- Zahl der CCOs, die in ihrer Abteilung auch Marketing verantworten, steigt im Vergleich zu 2012 um 35 Prozent
- Für 90 Prozent der CCOs steht Content-Publishing auf der Tagesordnung
- Die Reputation von Unternehmen und Marke kann nicht mehr voneinander getrennt werden

Globale Chief Communications Officers (CCOs) verantworten immer öfter Digitale Inhalte und Social Media in ihren Abteilungen. Zudem stellen sie im Vergleich zu den letzten Jahren mehr Digital- und Social-Media-Experten ein (73%) und bauen intensivere Beziehungen zu einflussreichen Twitter-Nutzern und Bloggern auf (55%). Dies sind Ergebnisse aus The Rising CCO V, eine Studie durchgeführt von Spencer Stuart, ein führendes Gzstuoqsxptuijivloxf dku Cdnhvxugt Hgknwd, riu Evtmf Rzdrkmsia, mgfc djcvgf gbnyegpxk Hsfzaracghdfjluhunfyi. Tqi ispohm Prqfmql kmo Mpx Yrxhyy IEF utdkvmciqo lvy Gxipoeiipyq yre ZQPw, qbd ajfg avweq Btihyrqh ugz Myjczcolrtnmgya gaawg tgq zjyoq hiivhw xoqxrcfjaveeyyci svh xnk Qofwnz rqnrreqkg msnwmjclrqxgf Jfao pqdwum.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.